Background Telling your story is critical for any successful business. Telling it well is about being yourself; about communicating your authentic self and doing so in a genuine way. It’s not simply having a logo or an elevator pitch; but is the layered way you express the essence of your business in an honest and consistent way to connect with new and existing customers. In fact, storytelling is key to building that connection with consumers which allows them to understand who you are and how you came to be producing…